svenja Gabler
opera singer & theater maker
design
information architecture
webflow development
Challenges & Goals
Svenja Gabler needed a new website up to speed with her growing career as a soloist. It had to provide a proper showcase of her own solo shows, as well as make it easy for her to update the content. We had to reconcile several aspects of her professional identity: the performer, the creative and the activist and we had to find the right balance between the three.
convey authority and competence to casting directors
exhibit her creative side without appearing goofy
express her care and engagement in societal and environmental issues, without alienating programmers and audience
craft a calendar that would be easy to manage and tailored to the needs of an opera singer
Solutions
The opera singer: classic & competent
The most important thing was to convey competence and confidence. This meant curating her content to offer only her absolute best, videos and photographs alike.
In terms of style, we needed a timeless design that would be just a tad playful.
high end color theme: floral white background and deep purple font
feminine font for headers reminiscent of the 1920’s, as a sort of Chanel with a punch
very high quality portraits
smooth and discreet scrolling interactions
luxurious whitespace oozing confidence and calm
huge featured image in her solo shows, for a sense of awe
We added newspaper reviews and placed them where they couldn't be missed, as those are the most relevant kind of social proof for recruters.
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The theatre maker: creative and spontaneous
Svenja has a very bubbly personality and her talents go beyond performing. She also writes her own solo shows.
bright red carpet accent color reminding of her dress
breaking the rectangles by masking her portraits with a slight curve
selected stage pictures with high spontaneity factor
copy describing her own solo shows is personal and playful
The activist: caring and dynamic
This part of Svenja's activity had to be toned down, as it is the most distracting thing that could potentially alienate her target audience in the conservative field of opera. That being said, we didn't want to hide it either.
Her care for social and environmental issues is now present in the themes of some of her solo projects, and it is mentioned in her bio as well as on the homepage.
result
A beautiful website that displays the many facets of this very unique performer.
If that speaks to you, let's chat!